Local Craft “Pick-Me-Up” to Serve as
Presenting Sponsor for Dec. 13th Concert Featuring Justin Townes Earle & Caleb Caudle

The Southeastern Center for Contemporary Art (SECCA) is proud to welcome Buck O’Hairen’s Legendary Sunshine on board as Presenting Sponsor for Crossroads @ SECCA #011 featuring Justin Townes Earle and Caleb Caudle.

“We’re local entrepreneurs who are invested in our city and want to see our arts community thrive,” said Joe Parrish, founder, Sunshine. “We created Sunshine for creative types who help make this the City of Arts and Innovation, and consider our partnership with SECCA a great way to help our city continue to attract and inspire them.”

Sunshine is the first craft “pick-me-up” beverage born and raised in Winston-Salem that has true southern heritage. It re-fuels the body the natural way through hydration, using electrolytes, vitamin B12, natural ginger, and some caffeine. With nearly 100,000 unit sales in its first year, and distribution to more than 350 locations, Sunshine is quickly gaining traction in the Southeast. The local beverage company is focusing its initial sales and distribution in North Carolina, with a strong emphasis here in Winston-Salem.

Sunshine joins long-time sponsors and supporters Great Outdoor Provision Company, Foothills Brewing and Excalibur Direct Marketing as sponsors for the final concert of the fourth season of SECCA’s critically acclaimed music series.

“The Crossroads audience is no stranger to Sunshine,” said Andy Tennille, curator of the Crossroads series. “We’ve served it at past concerts, so it made a lot of sense to grow our relationship for this concert with this great local brand.”

Crossroads @ SECCA #011 will be held on Saturday, December 13, 2014. Doors will open at 5 p.m. and the show will begin at 7:00 p.m. Sunshine, Foothills Brewing’s beer, wine and food from The Porch will be available for purchase beginning at 5 p.m.
Tickets are on sale now through Eventbrite accessed through SECCA’s website at http://crossroads011justintownesearl.eventbrite.com.

SECCA, located at 750 Marguerite Drive, is an affiliate of the N.C. Museum of Art, within the N.C. Department of Cultural Resources. 

About Buck O’Hairen’s Legendary Sunshine
Sunshine is the first craft “pick-me-up” beverage born and raised in the south, bringing people true southern character and charm, straight from Winston-Salem, North Carolina. Without sacrificing its great signature taste, Sunshine re-fuels the body the natural way – through hydration with electrolytes, vitamin B12 and natural ginger – alongside some caffeine. For more information, visit www.drinkthesunshine.com.
About Justin Townes Earle
Once compared to a man who wears many suits, in thirty-two short years, Justin Townes Earle has experienced more than most, both personally and professionally. Between releasing four full-length, critically-acclaimed albums, constant touring, multiple stints in rehab, a new-found sobriety, being born Steve Earle’s son, amicable and not-so-amicable break-ups with record labels, and facing the trials and tribulations of everyday life, it’s safe to say JTE has quite the story to tell. His fifth album (and first ever on Vagrant Records) serves as the perfect platform for such narrations.
Entitled Single Mothers, the album is comprised of ten tracks that showcase exactly why Justin Townes Earle is considered a forefather of contemporary Americana. As a recently married, sober man, JTE writes from a point of maturity and content we’ve not seen before on past records. “One day I just realized it’s not cool to die young, and it’s even less cool to die after 30,” Justin states as he reflects on a life past and his newly found clarity. What he’s created is an album that’s raw, honest and personal in a way he hasn’t touched upon since his debut EP, Yuma.
Following the success of his critically-acclaimed-fifth-studio-album, Single Mothers, Justin is pleased to announce the release of the companion album, Absent Fathers. Comprised of 10 tracks, Absent Fathers was recorded alongside Single Mothers as a double album, but as Justin began to sequence it, he felt each half needed to make its own statement and they took on their own identities. Absent Fathers will be released January 13, 2015. 
About Caleb Caudle
In just the last year, Caleb Caudle has played over 300 shows in 30 plus states, performed on the web-radio sensation Daytrotter, and even found time to pack up all of his belongings to make the move from North Carolina to New Orleans and back.
Caudle’s last album, Tobacco Town, brought him national exposure upon its release in 2012, with Blurt Magazine noting “…jaw-droppingly fine songs steeped in classic Earle, Clark, McMurtry and Van Zandt.”
For his new album Paint Another Layer On My Heart, which was written out on the road, Caudle decided to record at Echo Mountain studios in Asheville, NC. Along with his producer and engineer, Jon Ashley (Dawes, Band Of Horses, The Avett Brothers), Caleb manages to craft a beautiful composition of his road-worn songs with some help from Lydia Loveless (harmony vocals), Whit Wright (pedal steel), Jordan Powers (bass), Greg Herndon (piano), Tommy Scifres (guitar), and Jack Foster (drums).
About Crossroads @ SECCA
Launched in 2011, the Crossroads @ SECCA concert series aims to provide attendees with an extraordinary evening of music, art, food and drink featuring world-class musicians in an intimate concert environment. To date, the series has hosted Béla Fleck & Abigail Washburn, Jim White, The South Memphis String Band, Charles Walker & the Dynamites, Preservation Hall Jazz Band, Dean & Britta, William Tyler, Patterson Hood, Hiss Golden Messenger, Odyssey 5, Love Language, Estrangers, Chris Stamey and the Blind Boys of Alabama. 

“SECCA’s Crossroads concert series has secured a firm foothold as one of the Piedmont’s most innovative – and maybe even the Triad’s premiere – concert series.” Ryan Snyder, Yes! Weekly"

-A Press Release

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