"Biking with Whole Foods Market" Makes National Debut on May 28 in Greensboro to teach and encourage people to bike with groceries

"WHAT: Whole Foods Market Greensboro-Friendly will host a group bike ride experience to help beginner cyclists learn safe routes to their local Whole Foods Market and how to bike with groceries. The event in Greensboro is one of the first four locations where the initiative is launching nation-wide in May and June.

WHO: Hosted by Whole Foods Market Greensboro-Friendly, created by My City Bikes, ride leaders from Trek Bicycle Store Greensboro, free and open to the public

WHERE: Whole Foods Market Greensboro-Friendly, 3202 West Friendly Avenue, Greensboro, NC 27408

WHEN: Saturday, May 28, arrive at 4:00 p.m. at Whole Foods Market Greensboro-Friendly for a complimentary bike safety check and refreshments, ride leaves promptly at 4:25 p.m.

WHY: Biking with Whole Foods Market is a social group bike ride centered on the health, environmental and financial benefits of commuter biking for trips within 5-10 miles of the home. Participants will see where local biking routes and paths are in their community, learn how to bike with groceries, and experience the bike commute to their local Whole Foods Market with a group.

Biking with groceries is where fitness meets food. It's a way to multitask fitness and build a habit of buying and eating more fresh foods. Making a bike ride to the store every day or two instead of stockpiling with a car allows a person to get regular exercise and get into a cycle of eating fresh. By hosting this new ride concept, Whole Foods Market is not only teaching people how to eat organically, but showing them how to live organically.

"Whole Foods Market is the best place to experience whole foods that work to help your body work effectively," said Anthony Douglas, My City Bikes Alliance supervisor. "The reason Whole Foods Market and biking are necessary for whole body health is the same reason fuel is a necessity for any machine. Our bodies feed off of fuel and movement. Without the proper fuel and maintenance, the machine will stop. The whole purpose of My City Bikes is to show you where to start. That's the Whole Foods Market group ride. This bike ride starts at Whole Foods Market because a large part of body optimization is riding a bike. A bike is the second most important fuel for your body to maximize its full potential. The first most important fuel is food. Whole foods."

All participants are required to wear a helmet for the duration of the ride and complete a participation waiver. Participants can learn more about the local ride and pre-register by submitting their registration waiver at lifeisacycle.bike.

My City Bikes powered by Interbike is the global public health alliance for beginner cyclists. The mission of My City Bikes is to help people discover better health and quality of life through biking. The web­ and mobile­ campaign benefits communities by providing simple, localized mobile resources and media advocacy to facilitate cycling along with an alliance of local businesses, healthcare organizations, government agencies, and organizations. My City Bikes is connecting communities with their basic but essential beginner biking resources to empower individuals to improve their health by simply pedaling a bike. Join the biggest bike team in the world! Download your free local My City Bikes app at http://mycitybikes.org to find local entry-­level rides, need-­to-­know DIY bike maintenance, and beginner­ friendly bike shop experts in your neighborhood."

- A Press Release

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