Greensboro Selected by NC Department of Transportation for Watch for Me NC Campaign

"The N.C. Department of Transportation will partner with various communities from the mountains to the coast in 2014 to spread the Watch for Me NC campaign message of pedestrian and bicycle safety. The City of Greensboro, UNCG, and NC A&T have been selected as partners in the Watch For Me NC program, which improves enforcement of bicycle and pedestrian safety laws and educates motorists, pedestrians and cyclists on safety awareness. The goal of the campaign is to reduce bicycle and pedestrian crashes and fatalities in North Carolina.

Each year more than 2,400 pedestrians and 960 bicyclists are hit by vehicles in North Carolina. On average, about 160 pedestrians and 20 bicyclists are killed each year in the State, representing about 12% of all traffic fatalities that occur on North Carolina roads. In collisions with cars, pedestrians in particular have a lot to lose. Those hit at 40 mph have an 85 percent chance of dying.

The City of Greensboro will be working with NC A&T and UNCG to put together a local campaign which will roll out during the fall. Additional partners from throughout the community will be asked to help support and organize the educational aspects of the campaign.


We all share the responsibility to make sure North Carolina roads are safe for everyone, including pedestrians and bicyclists. Safe places to walk and bike are important for supporting active, vibrant communities. As a campaign partner, Greensboro will receive assistance with printed and multi-media materials and police officer enforcement training. Additionally, the Highway Research Center at UNC-Chapel Hill will provide technical support with campaign implementation. For more information on the Watch for Me NC initiative visit: www.watchformenc.org. For more local information visit www.greensboro-nc.gov/index.aspx?page=4493."
A Press Release

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