Historic Retail Business to Undergo Renovation & Expansion in Reynolda Village

McCalls, one of Winston-Salem’s oldest retail businesses, is expanding its store located at Reynolda Village this summer.

Sara-Peyton Joyner McCormick acquired the store in February from the family of the late Betty McCall Smith. Smith’s father, William McCall, established the business in 1925. The shop sells traditional children’s clothing, fine linens and ladies sleepwear and lingerie.

McCalls was one of the first tenants at Reynolda Village, relocating there from downtown when Wake Forest University transformed the historic village into a mixed use development of shops, offices and restaurants in 1979.

“Our location in Reynolda Village has been a wonderful home to McCalls for 35 years,” said McCormick. “We thought this was a perfect opportunity to give it a new look. The renovation will allow us to better showcase our range of products, including the recently added children’s shoes, an expanded lingerie department and new linen and home fragrance offerings.”

Working with Wake Forest and LAMBERT Architecture + Interiors, McCalls created a plan to interconnect two structures with a small infill addition.  The upper level of the store will have a direct entrance from the street and will feature the new lingerie and sleepwear department. Children’s clothes and shoes, along with their selection of fine linens, will be located on the main level.

During the renovation, McCalls has moved into temporary quarters at 101 Reynolda Village. Situated at the main entrance to the village, the historic Reynolda School building was formerly occupied by Ringmasters Jewelers.

“We appreciate Wake Forest’s willingness to accommodate us during the construction period so we can serve our customers without interruption”, McCormick said.

Construction is underway and McCalls will re-occupy by late summer. Davie Construction is managing the renovation.  

- A Press Release