Prospect Brands partners with apparel veteran Critt Rawlings, in fine gentlemen’s clothing brand Crittenden & Company.

"Prospect Brands, LLC today announced that it has reached an agreement to acquire a majority interest in Crittenden & Company, LLC expanding the company’s apparel portfolio which also includes the southern lifestyle icon, Duck Head, and the technology and outerwear company, Gerbing. Luxury apparel veteran, Critt Rawlings who has more than 50 years of experience in the industry, founded Crittenden in 2003. Crittenden produces fine men’s jackets, dress shirts, neckwear, sweaters and trousers.  Crittenden is sold at leading men’s specialty stores across the United States, in addition to the company’s flagship store located in Midway, KY. 

Setting out to be authentic to its roots, and live up to Mr. Rawlings’ high level of taste and perfection, Crittenden alone sets the standard for quality and taste in men’s clothing. 
“Crittenden is a great addition to our existing portfolio.  It is rare in a career to be able to work and partner with such an icon in the apparel industry. I’m excited and honored to work with and learn from my good friend Critt Rawlings.  Together I am confident that we can continue to deliver on the promise of creating authentic, high-quality goods.”  Said Tom Nolan, President and CEO of Prospect Brands. 
“We are thrilled to have found the right partners in Prospect Brands.  We greatly respect their vibrant, young team and know they will be a great asset in developing a larger and more successful Crittenden brand for many years to come.”  Said Mr. Rawlings.   

About Crittenden
In 2003, after spending a career with some of the finest American producers of tailored clothing, including Ralph Lauren, Oxxford Clothes, and Norman Hilton, Crittenden Rawlings recognized that there was a void in the marketplace for a quality, high-end product at a reasonable price.  Crittenden is about easy going sophistication that carries with it all the details of the most expensive and well-made garments.   Mr. Rawlings works with the finest mills in the world, combining impeccable quality and design with a fair price.   Like the man, Crittenden is about authenticity, and making garments the right way. Crittenden can be found in the finest specialty stores in America as well as its flagship store, located in Midway, KY.   CRITTENDEN:  excellence in quality, excellence in value.  For more information please visit
About Prospect Brands, LLC
Prospect Brands, LLC is a partnership between McCarthy Capital Fund V and Tom Nolan.  Prospect Brands is a holding company established to hold consumer product companies. McCarthy Capital Fund V is managed by McCarthy Partners Management, LLC, an affiliated RIA of McCarthy Capital (“McCarthy”).  McCarthy is an Omaha-based private equity firm focused exclusively on middle-market companies.  For more than 25 years, the McCarthy organization has been partnering with founders, families, and exceptional management teams to support the growth of their companies. For more information, please visit

About Duck Head
Originally founded in 1865, the legendary Duck Head brand was conceived after brothers George and Joe O'Bryan opened an apparel wholesale business after returning home to Nashville, TN, from Civil War duty. The brothers' innovative trouser design, cut and sewn from the closely woven tent material known as "Duck" was later trademarked as Duck Head, and a unique American brand was born. As the original, and authentic southern lifestyle brand, Duck Head transcends the industry.  Duck Head remains an American apparel icon, with most products manufactured in the United States.  Duck Head can be found in the finest specialty stores in America & London as well as its flagship store, located in Greensboro, NC.  For more information please visit 

About Gerbing

Gerbing is a wearable technology company founded in 1976.  Over the years, Gerbing has developed a loyal customer base in the motorcycle market through its industry-leading technology and product quality guarantees.  Today Gerbing stands for extraordinary technology, design, and performance, delivering industry best outerwear apparel for skiing, hunting & fishing, power sports, and general outdoor activities.  Anytime you feel the cold, Gerbing Thermovelocity Protection™ will be there to heat things up.  Gerbing Products can be found in the finest outerwear & power sports stores in America as well as its two retail locations in Olympia, WA and Stoneville, NC.  For more information, please visit"
- A Press Release

No comments: