County Spending by Domestic Visitors
Increases according to State Records
            "HIGH POINT, N.C., Aug. 12, 2015    High Point was a big winner in the states announcement of economic development generated by tourism last year.  Groups across the city agreed that they experienced similar increases but added that a strong core city would even more dramatically impact those numbers.

            According to Visit North Carolina, domestic visitors to and within Guilford County spent more than $1.263 billion in 2014, a 4.71% increase from 2013.  This generated employment for 12,760 people totaling $306,870,000 in payroll, $63,240,000 in state tax receipts and $28,260,000 in county tax receipts.

            “In a local survey of High Point organizations engaged in tourism, verified there were increases across the board, and not all of the credit goes to the few weeks of Furniture Market” says Tim Mabe, CEO of the High Point Convention & Visitors Bureau.  “Much of the increase is due to the year-round visitors coming to High Point as a destination such as High Point University, the bi-annual ITMA fabric show "Showtime", and an increasing number of furniture showrooms open to the public.

            “However, many of those visitors, are staying overnight and eating in restaurants in Greensboro due to a lack of infrastructure in the core city that appeals to them. These events, like Furniture Market are all, of course, a great benefit to our entire region and state,” he says.  “Think of the possibilities of how much more of a direct benefit these events could be to High Point if we could capture the visitor’s entire experience. Further, if we developed our core city area with restaurants, retail shops, entertainment and meeting facilities, High Point would be poised to become established as a great destination for all kinds of activities year-round that attract tourists, amateur and youth sporting attractions and meeting groups.  To take full economic benefit of our location, we need the infrastructure in the core city to capture more than our fair share of the economic benefit associated with visitors and tourists.”

            Last year, the HPCVB worked with 78 groups totaling 147,646 people who came to High Point for meetings and other events, thereby generating a tourism impact of $40.9 million.  An estimated 30,000 consumers shopping for home furnishings come to the Home Furnishings Capital of the World™ every year.  In addition, the High Point Market attracts roughly 75,000 marketgoers each April and October. High Point University attracts more than 80,000 visitors annually. 

            “Hotels like the Marriott Courtyard regularly tell us they have a waiting list.  Occupancy at the Radisson High Point grew modestly in the last year but could be so much more if we populated the area in the core city with more amenities and things to do, for both our visitors as well as for our citizens, “ he says. “We have the backbone for what it takes to capture our fair share of the tourism dollars in the Piedmont Triad area.  Now we just need to make this revitalization our top priority for economic development.”

Tourism impact highlights for 2014:
      The travel and tourism industry directly employees more than 12,760 people in Guilford County. 

      The travel and tourism industry directly employs more than 12.76 million people in Guilford County. 
      Total payroll generated by the tourism industry in Guilford County was $306,870,000.
      State tax revenue generated in Guilford County totaled $63,240,000 through state sales and excise taxes, and taxes on personal and corporate income. Approximately $28,260,000 in county taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.
            Gov. Pat McCrory announced in May that visitors to North Carolina spent a record $21.3 billion in 2014, an increase of 5.5 percent from 2013. These statistics are from the “2014 Economic Impact of Travel on North Carolina Counties.” The study was prepared for Visit North Carolina by the U.S. Travel Association.

            “All eight regions of the state had spending growth of 4 percent or more and 90 percent of the states counties saw direct tourism employment growth from 2013 to 2014,” says Wit Tuttell, executive director of Visit North Carolina. “As the sixth most visited state in the country, tourism continues to be major driver of economic development across North Carolina.”

Statewide highlights include:
      State tax receipts as a result of visitor spending neared the $1.1 billion mark in 2014. The figure represents 4 percent in growth over 2013s $1.0 billion.
      Visitors spend more than $58 million per day in North Carolina. That spending adds more than $4.6 million per day to state and local tax revenues (about $2.9 million in state taxes and $1.7 million in local taxes).

      The travel and tourism industry directly employees more than 200,000 North Carolinians. 

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About the High Point Convention & Visitors Bureau:

         The High Point Convention & Visitors Bureau (HPCVB) is a nonprofit organization whose mission is to promote and encourage economic development in High Point through travel and tourism. The CVB works closely with meeting planners to bring events to High Point and to enhance their experience here, providing white glove assistance with event planning tasks including registration, transportation, and coordination among various venues. These services ensure that every group event will be successful down to the last detail because we want each visitor to make yourself at home. Established by state legislation in 1984, the HPCVB is an independent 501(c) 6 nonprofit organization funded by a self-imposed three percent room occupancy tax on local hotels. No taxpayer funds - city, county or state-are used to fund the HPCVB. The new Visitors Information and Welcome Center is located at 1634 N. Main St., High Point, N.C. For more information, visit www.highpoint.org."

- A Press Release

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