"HIGH POINT, N.C., June 7, 2016 — The High Point Convention & Visitors Bureau (HPCVB) has announced plans for a new communications campaign, “Welcoming the World,” designed to convey the message that a warm welcome awaits everyone who visits High Point.
“We want to communicate to the world that the High Point community maintains an attitude of hospitality,” says Tim Mabe, HPCVB president and CEO. “If you are considering High Point as a destination, we want you to know that our number one priority is to ensure that every visitor has a positive and pleasant experience in our city.”
The message of the “Welcoming the World” campaign is simple: It expresses High Point’s reach internationally via the High Point Market, High Point University and the global nature of our local corporations as an open-minded and forward-thinking community. "We have long practiced a community-wide culture as a great place to visit, to do business or to live. That's why High Point is well qualified to call ourselves 'North Carolina's International City,'" Mabe says.
Welcoming the World branding features a globe encircled by bright colors. "It is a symbol that will be applied to a variety of marketing initiatives and it touches on the very real international reach of the home furnishings market and diverse corporate community.” he says. "The branding will be featured on flags, banners, websites, social media platforms, wristbands, and window decals for local businesses, among other materials."
As the Home Furnishings Capital of the World™, High Point has decades of experience welcoming large numbers of international visitors: The city hosts more than 75,000 people from all over the world for the bi-annual High Point Market. Between markets the city entertains more than 250,000 visitors each year, whether they are visiting High Point University, attending High Point’s Semi-Annual Fabric Market, participating in meetings, conferences, and sporting events; or shopping for furniture at retail locations.
As part of its dedication to maximizing the visitors’ experience, HPCVB strategically provides ongoing training programs for local businesses to foster customer service excellence including, Real Estate Family Certification Program, ServSafe Certification, Preferred Member Program, Furnish Your World, Interior Design Services, Arts and Tourism Grants and so much more. “We think of the businesses in our community as brand ambassadors for High Point,” says Mabe. “Our organization has an unwavering commitment to our mission of economic development through attracting tourism, meetings and conventions, and we can best accomplish that mission by ensuring that High Point is a city in which every visitor has a great experience.”
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About the High Point Convention & Visitors Bureau:
The High Point Convention & Visitors Bureau (HPCVB) is a nonprofit organization whose mission is to promote and encourage economic development in High Point through travel and tourism. The HPCVB works closely with meeting planners to bring events to High Point and to enhance their experience here, providing white glove assistance with event planning tasks including registration, transportation, and coordination among various venues. These services ensure that every group event will be successful down to the last detail because we want each visitor to make yourself at home. Established by state legislation in 1984, the HPCVB is an independent 501(c) 6 nonprofit organization funded by a self-imposed three percent room occupancy tax on local hotels. No taxpayer funds – city, county or state – are used to fund the HPCVB. The Regional Visitors Center is located at 1634 N. Main St., Suite 102, High Point, N.C. For more information, visit www.highpoint.org."
- A Press Release