National Folk Festival Announces Roster of Returning and New Sponsors for 2016

"Greensboro, N.C., August 31, 2016  — The National Folk Festival announced today its entire list of sponsors for 2016. The 2016 Festival will run in downtown Greensboro from 6 – 10:30 pm on Friday, September 9; from noon – 10:30 pm on Saturday, September 10; and from noon – 6:30 pm on Sunday, September 11. More than 100,000 people attended the Festival in 2015 over the course of the three-day weekend.

“We are delighted to have such a robust group of sponsors partnering with us on the National Folk Festival,” said ArtsGreensboro President and CEO Tom Philion, who leads the Festival fundraising efforts. “Not only have many longtime ArtsGreensboro supporters chosen to support the Festival, but many new organizations have also joined in this effort to provide a FREE, three-day weekend celebrating the roots and heritage of all Americans.”

These sponsors are new for 2016:
·      BB&T: Sponsoring the N.C. Folklife Area
·      Duke Energy: Dance Pavilion Co-Sponsor
·      North Carolina Education Lottery: Dance Pavilion Co-Sponsor
·      Downtown Greensboro, Inc.: Festival Trolley Sponsor
·      Mickey Truck Bodies: Volunteer program Sponsor
·      ITG Brands
·      Allen Tate: VIP Viewing Area Sponsor
·      Ben & Jerry’s: Creamy Frozen Dessert Sponsor
·      Kona Ice of Greensboro: Icy Frozen Dessert Sponsor

These sponsors are returning in 2016:
·      VF Corporation: Wrangler Stage
·      Blue Cross and Blue Shield of North Carolina: Lawn Stage
·      City of Greensboro
·      Greensboro Convention and Visitors Bureau
·      Action Greensboro and Its Supporting Foundations, including
o   Joseph M. Bryan Foundation
o   Cemala Foundation
o   Tannenbaum-Sternberger Foundation
o   Phillips Foundation
·      North Carolina Arts Council: N.C. Folklife Area
·      Cone Health: Wellness Sponsor
·      PNC Bank: N.C. Arts Marketplace Sponsor
·      Guilford County
·      Lincoln Financial Group
·      National Endowment for the Arts: Fabric of Freedom
·      AJ Fletcher Foundation: Fabric of Freedom
·      Deuterman Law Group: Festival Mobile App Sponsor
·      Foothills Brewing Company: Craft Beer Co-Sponsor
·      Natty Greene’s Brewing Co.: Craft Beer Co-Sponsor
·      Lincoln Financial Foundation: Fabric of Freedom
·      McDonald’s: Family Stage Sponsor
·      Weaver Foundation
·      Wells Fargo: Family Area Sponsor
·      The Carroll Companies: Artist Sponsor
·      Guilford Merchants Association: Info Booth Sponsor
·      NC by Train/Amtrak: Transportation Sponsor
·      Pepsi Bottling Ventures: Beverage Sponsor
·      Senn Dunn Insurance & PURE Insurance: Opening Reception Sponsors
·      O.Henry & Proximity Hotels: Hospitality Partners
·      AT&T North Carolina: Artist Sponsor
·      Bank of America: Artist Sponsor
·      Craft Insurance: Artist Sponsor
·      North Carolina Folklife Institute
·      All-State Restaurant Equipment

Media sponsors for 2016 include:
·      News & Record
·      Our State magazine
·      Capitol Broadcasting Company
·      iHeart Media
·      Fox 8
·      WFDD
·      UNC-TV
·      WBRF
·      Guilford County Women’s Journal

In-kind sponsors for 2016 include:
·      All-State Restaurant Equipment
·      Caffey Distributing
·      Carolina Theatre
·      Greensboro Grasshoppers
·      North Carolina Folklife Institute
·      PTI Airport
·      The Printery
·      Replacements, Ltd.
·      R.H. Barringer
·      Tech Triad

Approximately 300 artists—musicians, dancers, storytellers, and craftspeople—will take part in the National Folk Festival, with more than 40 different musical groups performing on eight outdoor performance venues throughout downtown Greensboro.
To learn more about all these artists, their traditions, and their stories, please visit and connect with the Festival on social media:
·      #NCFolkFest
·      Twitter: @NtlFolkFestNC
·      Instagram: NationalFolkFestNC
·      YouTube: National Folk Festival NC

# # #

About the 2016 National Folk Festival: Co-produced by the National Council for the Traditional Arts (NCTA) and ArtsGreensboro, the National Folk Festival is celebrating the second year of its three-year residency in downtown Greensboro in 2016. The FREE, three-day event is America’s longest-running festival of traditional arts.

About the National Folk Festival: Since it was first presented in St. Louis in 1934, the National Folk Festival has celebrated the roots, richness, and variety of American culture. Championed in its early years by Eleanor Roosevelt, it was the first event of national stature to present the arts of many nations, races, and languages on equal footing. An exuberant traveling festival that embraces the diverse cultural expressions of the American people in the 21st century, the National Folk Festival is FREE to the public, and is produced by the National Council for the Traditional Arts (NCTA) in partnership with communities around the country.
About the National Council for the Traditional Arts (NCTA): The National Council for the Traditional Arts (NCTA) is one of the nation’s premier non-profit cultural organizations dedicated to the presentation and documentation of folk, tribal, and ethnic arts in the United States. Founded in 1933, it is the nation’s oldest producing and presenting organization with such a focus. Its programs celebrate and honor deeply rooted cultural expressions—music, crafts, stories, and dance passed on through time by families and communities as well as by tribal, ethnic, and occupational groups. The NCTA stresses excellence and authenticity in presenting artists to the public in festivals, tours, concerts, media programs, exhibitions, recordings, and other activities, and works in partnership with communities across American to establish new, sustainable traditional arts events that bring lasting social, cultural, and economic benefits.

About ArtsGreensboro: With an annual budget of approximately $3.5 million, ArtsGreensboro is a catalyst for innovation to build recognition and support for the arts. Through its ArtsFund-supported grant programs, the 17DAYS Arts & Culture Festival, the Levitt AMP Greensboro Music Series, I HEART ARTS Month, and other opportunities including the National Folk Festival, ArtsGreensboro is driving the health and vitality of our community by supporting arts education, celebrating the diversity of Greensboro, and driving economic impact through excellence in arts programming."

- A Press Release

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