ArtsGreensboro Appoints Local Director for The National Folk Festival

"After an extensive nationwide search, ArtsGreensboro has appointed seasoned festival administrator Amy Grossmann as the Local Director for the National Folk Festival, President and CEO Thomas Philion announced today. Working out of ArtsGreensboro’s offices in the Cultural Center, Grossmann will begin her work on January 2, 2015.

In this role, Grossmann will work directly for ArtsGreensboro and in close cooperation with the National Council for the Traditional Arts (NCTA), the organizations co-presenting the “National” for its three-year residency in Greensboro beginning September 11 – 13, 2015. Grossmann will oversee all administrative and logistical elements of the festival, and will also play a leadership role in managing local operations—from vendor relationships to volunteer needs.

Grossmann brings a wealth of national festival management experience with her to her new position here. From 2001 through 2006, she was the Program Manager/Logistics Coordinator for the NCTA, where she worked with several host communities presenting National Folk Festivals as well as former National host cities producing legacy festivals.

Currently, Grossmann is a Program Director for the Maryland State Arts Council, where she oversees general operating and touring grant programs. Previously, she was the Community Events Director at the Oshman Family Jewish Community Center in Palo Alto, California, from 2007 to 2012.

“Many strong candidates applied for this position from around North Carolina and across the Southeast,” Philion said. “With Amy’s unique background—including her experience with the National Folk Festival—we’re thrilled that she’ll be joining our local National Folk Festival team.”
Celebrating its 75th anniversary in Greensboro in 2015, the “National” is a FREE, three-day outdoor event celebrating the diversity and vibrancy of American culture through music, dance, storytelling, traditional crafts, food, and more. It will feature more than 30 performing groups on seven stages with continuous music and dance performances, along with children’s activities, a North Carolina folklife area, a festival marketplace, and regional and ethnic foods. The festival is expected to draw up to 175,000 visitors—many from across the United States—to Greensboro by its third year in 2017.
ArtsGreensboro and the NCTA will co-produce the free festival in cooperation with the City of Greensboro, the Greensboro Convention & Visitors Bureau, Action Greensboro, DGI, and other local groups. Looking ahead, the National Folk Festival will be held September 9 – 11 in 2016, and September 8 – 10 in 2017.
About ArtsGreensboro (
With an annual budget of over $2.9 million, ArtsGreensboro is a catalyst for innovation to build recognition and support for the arts. Through the 17DAYS Arts & Culture Festival, power2give, and other opportunities like the National Folk Festival, ArtsGreensboro is driving the health and vitality of our community by supporting arts education, celebrating the diversity of Greensboro, and driving economic impact through excellence in arts programming.
About the National Council for the Traditional Arts (NCTA) (
The National Council for the Traditional Arts (NCTA) is one of the nation’s premier non-profit cultural organizations dedicated to the presentation and documentation of folk, tribal, and ethnic arts in the United States. Founded in 1933, it is the nation’s oldest producing and presenting organization with such a focus. Its programs celebrate and honor deeply rooted cultural expressions—music, crafts, stories, and dance passed on through time by families, communities, tribal, ethnic, and occupational groups. The NCTA stresses excellence and authenticity in presenting artists to the public in festivals, tours, concerts, media programs, exhibitions, recordings, and other activities, and works in partnership with communities across American to establish new, sustainable traditional arts events that bring lasting social, cultural, and economic benefits.
About the National Folk Festival
Since it was first presented in St. Louis in 1934, the National Folk Festival has celebrated the roots, richness, and variety of American culture. Championed in its early years by Eleanor Roosevelt, it was the first event of national stature to present the arts of many nations, races, and languages on equal footing. It was also the first to present to the public musical forms such as the blues, Cajun music, a polka band, Tex-Mex conjunto, Peking Opera, and many others. An exuberant traveling festival that embraces the diverse cultural expressions that define the American people in the 21st century, the National Folk Festival is produced by the NCTA in partnership with communities around the country."

- A Press Release

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