Soccer Unlimited Raises the Pitch and Establishes New Turf in Winston-Salem

Winston-Salem’s new upscale retail soccer store
with indoor turf field is one of a kind

"Soccer Unlimited has moved to a new, fully renovated building at 3033 Trenwest Drive in Winston-Salem featuring a 15x30 foot indoor turf soccer field and 3000 square feet of retail space.  The upscale store is just two doors down from the old location where customers have been shopping for 30 years, and just across the Stratford Road intersection from the new HanesTowne shopping center.  Owner Brian Fitzgerald says, “There is not another soccer store like it anywhere in the region.  The turf field allows players to try out their cleats and other soccer gear before purchasing, to ensure the best possible fit.  We have always offered our customers excellent, personalized service, but now we’re taking the experience of shopping for soccer gear to a whole new level.”

                Shoppers frequently stay to watch games on the two large televisions that are always tuned to soccer games and to talk about the latest soccer news with other fans.  Fitzgerald says, “We’re more than just a store.  We’re a part of the community.  In our new space, parents are able to enjoy a relaxed shopping experience while their children play in the enclosed turf field, taking shots on goal or juggling a soccer ball.” 

 In addition to the retail customer, Soccer Unlimited furnishes uniforms, goals and other equipment to local high schools, clubs and colleges including, among others, Twin City Youth Soccer Association, Wake Forest University, Guilford College, and Kernersville Soccer Association.   The store carries a large selection of major soccer brands like Adidas, Nike, Under Armour, Brine, Kwik Goal, and Select.  A fixture in the soccer community for 33 years, future plans for Soccer Unlimited include bringing services in-house that are currently outsourced, including embroidery, screen printing and transfer fabrication.   Fitzgerald says, “For some schools, like Westchester Country Day, we provide uniforms for all the school’s sports.  Our goal is to be a one stop shop for all your soccer and uniform needs.”

With an industrial feel, exposed brick walls and an open ceiling, the new Soccer Unlimited showcases the design vision of its owners, who were assisted with initial plans by local talent, Gibbons Architecture and Lisa Wade at Design Solutionz.  Fixtures were designed and manufactured by the locally owned design team at RyanScott Displays.   Eldridge Construction handled the transformation from gutting the old Hilde’s Interiors building to its finish as a contemporary retail venue."

- A Press Release

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